Maruti Suzuki India has recently launched ArenaVerse, a Metaverse platform for the ARENA showroom network. With ArenaVerse, customers can immerse themselves in an interactive virtual experience with the selected vehicles of Maruti Suzuki.
The launch of ArenaVerse strengthens the company’s aim to provide a more interactive and immersive retail experience for its customers, as they can digitally interact with sales representatives and arrange cars in ArenaVerse.
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Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, mentioned that the company’s strong digital journey is further focused on fulfilling the requirements of new-age customers. He also noted the immense potential in the global ecosystem of metaverse that provides companies with a platform to grow without time zones and geographical boundaries. This brings vast opportunities for Maruti Suzuki to connect with the remotest customers by integrating technology innovation with its extensive network across India.
To ensure an impeccable experience, Maruti Suzuki has furnished more than 700 Arena main outlets spread across India with Virtual Reality (VR) for its customers to experience the ArenaVerse. The ArenaVerse web version can be accessed through the Maruti Suzuki Arena website on web browsers.