Tuesday, June 25, 2024
HomeData ScienceJaguar Land Rover Announces Partnership With NVIDIA for Autonomous Driving

Jaguar Land Rover Announces Partnership With NVIDIA for Autonomous Driving

Jaguar and Land Rover vehicles will be powered by the NVIDIA Drive software defined platform from 2025.

One of the world’s leading car manufacturers, Jaguar Land Rover, announces partnership with technology company NVIDIA for autonomous driving systems. 

The companies have signed a multi-year contract for developing next-generation automated driving systems and artificial intelligence-powered services for customers. According to the companies, Jaguar and Land Rover vehicles will be powered by the NVIDIA Drive software-defined platform from 2025. 

NVIDIA’s smart platform will be able to provide a wide range of active safety features, automated driving and parking, driver assistance features, and lots more, making future JLR vehicles highly reliable and safe to use. 

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The newly announced strategic partnership between the two companies has already increased TATA Motors’ shares by roughly 2%. 

Chief Executive Officer of Jaguar Land Rover, Thierry Bolloré, said, “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology, and sustainability. Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers.” 

He further added that as the company continues its transformation into a truly global, digital powerhouse, its long-term strategic partnership with NVIDIA will open a world of possibilities for their future cars. 

NVIDIA’s driving system will provide multiple artificial intelligence functions such as driver and occupant monitoring, and advanced visualization of the vehicle’s environment, allowing cars to operate better. 

NVIDIA DRIVE Hyperion is the foundation for this full-stack solution, including DRIVE Orin centralized AV processors, DRIVE AV and DRIVE IX software, safety, security, networking technologies, and surround sensors. 

In addition, the vehicle manufacturing company also plans to couple their developed data center solutions with NVIDIA DGX for training AI models and DRIVE Sim software built on NVIDIA Omniverse for real-time simulations. 

“Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles,” said founder and CEO of NVIDIA, Jensen Huang. 

He also mentioned that they are excited to collaborate with Jaguar Land Rover to reinvent the future of mobility and develop the most advanced vehicles.

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Dipayan Mitra
Dipayan Mitra
Dipayan is a news savvy writer, who does not leave a single page of news paper unturned. He is also a professional vocalist who enjoys ghazals. Building a dog shelter is his forever dream.


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