According to Wall Street Journal, Google plans to incorporate conversational interfaces powered by AI short video clips and social media posts into search results. According to corporate records and persons with knowledge of the situation, they would push the service further away from its conventional structure, also known as the “10 blue links.”
In response to the changing ways that people get information on the internet, Google plans to make big changes to its search engine. With a focus on meeting the requirements of young people all over the world, the goal is to make the search engine more interesting, customized, and relatable.
According to the documents, Google intends to improve its search engine by making it even more “visual, snackable, personal, and human.” The documents state that as part of the move, it intends to include more human voices and support content creators the same way it has in the past with websites.
The search engine giant is anticipated to introduce new features that enable users to have conversations with an artificial intelligence programme, a project code-named “Magi,” during its annual I/O developer conference this coming week, according to several sources with knowledge of the situation.
For years, Google, owned by Alphabet, has made only minor changes to the look and feel of search, which drives the advertising sector and generated more than $162 billion in revenue in 2017. However, this is altering due to the rapid growth of AI chatbots and short-video apps like TikTok, both of which have drawn in younger users.