While Google and Microsoft are still vying to dominate AI search, Google launched AI-powered search ads today. This follows a recent discussion Microsoft had with advertisers on how AI search and advertising may cooperate.
Making assets for your advertising with Google AI is one of the new features that Google is introducing. The right ad, together with pertinent assets, will be delivered to the appropriate person through Google’s new AI-powered advertisements.
The difficult part of doing this is coming up with new headlines and descriptions. At Google Marketing Live the previous year, Google offered assets that were automatically created. Based on the text of the ad and the landing page, these characteristics enable responsive advertising to display the best possible selection of assets.
All advertisers can now access automatically generated assets as part of an open beta. According to Google, early adopters who used responsive advertisements saw a 2% boost in conversions at a comparable cost per conversion.
Additionally, Ad Strength will consider current assets and created assets when determining a rating. Assets that are created automatically will use provided inputs, such as keywords, to improve headlines and relevance. Any automatically created assets you don’t want to include in your ads can be removed too.