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Generative AI: What Is It and How Does It Work?

Learn what generative AI is, how it works, its architecture, and the best practices you can follow to create flawless applications.

Artificial intelligence has been the epitome of the tech revolution, with new models being released almost monthly. AI Models like ChatGPT are reshaping traditional technology with new capabilities to enhance performance. These models empower users around the globe, even those with slim to no technical experience, to develop complex applications.

While understanding ChatGPT and other large language models (LLMs) might seem complicated, it is actually fairly simple. These models use generative AI to provide accurate and creative results.

This article explains generative AI and how it can help in your everyday tasks.

What Is Generative AI?

Generative AI, or GenAI, is a field of artificial intelligence (AI) that uses deep learning models to create new content based on given inputs. A model’s output can vary from text or audio to images or videos, depending on the specific application.

You can train GenAI models on large amounts of textual or visual data. For example, you can train a GenAI model in any language to develop a chatbot. Then, you can easily deploy this bot on your website for general customer queries.

How Does Generative AI Work?

Generative AI works by using deep neural networks that are pre-trained on large datasets. The training enables the model to recognize patterns in the data and replicate them, allowing it to produce effective results. After model training, you can prompt it to generate a response based on the underlying patterns.

Usually, the prompts for these models are in text, image, or video format, which helps them relate the prompt to the training data. The connection between the prompt and training data enables the model to generate accurate responses.

Generative AI Models Architectures

Traditional generative AI models relied on the Markov Chain method, a statistical technique for predicting the outcome of random processes. This method effectively predicts the next word in the sentence by referring to a previous word or a few previous words.

Markov models were beneficial for simple tasks such as autocomplete in email programs. However, the dependence on just a few words in a sentence limits the model’s capabilities in making plausible predictions for complex applications.

The introduction of Generative Adversarial Networks (GANs) revolutionized the field of AI.

GANs use two parallel models. One model generates the output, and the other evaluates its authenticity, enhancing the quality of the generated output.

The next step of advancement came from the creation of diffusion models, which iteratively improve the generated response to closely resemble the training data.

A drastic enhancement occurred when Google announced transformer architecture, which is utilized in developing large language models (LLMs) like ChatGPT. These models are trained on vast amounts of data broken down into smaller units called tokens.

The tokens are the smallest units of AI models that are converted into vectors and used by the LLMs to improve their vocabulary and generate accurate responses. As a result, these models produce the next best token based on the previous one in the sentence. Finally, the model produces text by converting the decoded vectors into tokens.

Generative AI Use Cases

Generative AI Use Cases

From technology-oriented to general product-focused organizations, generative AI services have diverse applications across various domains.

Here are some popular use cases of generative AI:

Language-Based Models

One of the prominent generative AI use cases is the development of LLMs, which have transformed learning methods. The key advantage of using LLM is that it provides you assistance in building applications, automating content creation, and conducting complex research.

Some of the applications of language-based models are code development, essay generation, note-taking, and content marketing.

Visual Based Models

Throughout the history of technology, artificial image or video generation has remained challenging. However, generative AI has significantly enhanced how you work with visual content in real-time.

The technology has simplified tasks such as designing logos, creating and editing realistic images for virtual and augmented reality, and producing three-dimensional models.

Audio Based Models

Recent developments in generative AI enable the production of highly accurate AI-generated audio. You can now provide text, images, or video to certain models, which can produce corresponding results that complement the input.

Synthetic Data Generation

Training a model requires you to have access to a large pool of readily-available data, which can be expensive as well as sparse.

Generative AI enables you to generate accurate synthetic data that you can use to train your model to produce effective results.

Limitations of Generative AI

Despite the multiple benefits of generative AI, it is still in its evolving stage. Let’s look into some limitations of generative AI that have scope for improvement:

Latency

Generative AI models are efficient in producing accurate outputs. However, the response times can be significantly enhanced to improve the customer experience. This can be helpful when you are dealing with voice assistants, chatbots, or similar generative AI applications.

Cost

A generative AI application relies on huge amounts of data and computational resources, which might be a limitation if you work on a budget. However, using cloud-based technology can reduce the cost associated with building such applications from scratch.

Creative Response

Generative AI models lack creativity. As these models depend on the data they are trained on, their outputs can be redundant in nature and lack originality. Replicating human responses requires emotional intelligence with analytical skills and continues to be one of the toughest challenges.

Security

With the incorporation of proprietary data for building custom models, concerns about security and privacy are arising. Although numerous measures reduce unauthorized access to private data, security is still a major component of generative AI that requires work.

Best Practices

Working with generative AI models can automate different business processes. However, you can enhance your outcomes by following certain best practices.

  • Deploy the AI models in internal applications initially. This will allow you to improve the model and align it with your business goals, enabling you to provide a better customer experience in external applications.
  • Ensure your AI models are trained on high-quality data. This will help develop superior AI-driven applications.
  • After building your application, the next most crucial aspect is the privacy features. This will help you create secure applications where your customers’ data remains intact and safe.
  • Test your application and check whether it works according to your expectations. Before deploying any application, testing plays a crucial role, allowing you to enhance performance and gain control over expected responses.

Future of Generative AI

  • In healthcare, generative AI will help doctors and researchers with drug discovery to identify treatments for numerous diseases.
  • In the entertainment sector, AI models can assist artists in creating effective content that resonates with the target audience.
  • Self-driving vehicles are already transforming transportation. With advancements in generative AI, the potential of expanding automated vehicles is growing rapidly.

Conclusion

With a good understanding of generative AI and its efficient use, you can utilize it to improve your business processes. While building AI models, it’s crucial to also know about the limitations and follow the best practices to ensure optimal results.

Generative AI use cases have been expanding exponentially, and it is able to flawlessly deliver accurate responses. From architecture to agriculture, generative AI models can be leveraged across different business domains to improve performance cost-effectively.

Incorporating AI models into your daily workflow can significantly enhance productivity, streamline operations, and derive new solutions for business challenges. A thorough knowledge of this technology’s working principles can help you grasp better opportunities.

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Analytics Drift
Analytics Drift
Editorial team of Analytics Drift

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