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HomeNewsFlipkart to launch its virtual shopping platform Flipverse during Diwali

Flipkart to launch its virtual shopping platform Flipverse during Diwali

Flipverse is expected to deploy a host of Web3.0 technologies to elevate current user experience to include a virtual reality experience.

Ecommerce giant Flipkart is planning to announce its interactive and Metaverse-themed virtual shopping platform, Flipverse, during the ongoing ‘Big Billion Days Sale.’ 

Flipkart has partnered with Ethereum Layer-2 and social media giant Meta, scaling startup Polygon for the project. They also said the Metaverse project could be launched as soon as this year’s Diwali (around October).

Flipverse will deploy a host of Web3.0 technologies to elevate the everyday user experience to include a virtual reality experience. The new offering will enable users to walk through the virtual shopping center and interact with digital storefronts. According to the report, Flipverse will host games, NFTs, product launches, and other contests. 

Read More: Metaform And XP&DLand Announce MetaPujo To Bring Durga Puja To Metaverse

This comes after weeks of overt and covert teasing of the Metaverse platform by a clutch of media reports and digital bloggers. Earlier this week, Polygon co-founder Sandeep Nailwal also tweeted about ‘Flipverse by Flipkart’, saying that Polygon and eDAO powered it.

Flipkart has been experimenting with Web3.0 technologies for some time now. In April this year, the eCommerce major launched Flipkart Labs to mark its foray into the world of Web3.0 technologies. The project plans to leverage Flipkart’s in-house capabilities to create technology-based solutions to redefine eCommerce.

The company also unveiled FireDrops earlier this year to explore NFT-related use cases and to bring Web3.0 to a broader audience. 

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Sahil Pawar
Sahil Pawar
I am a graduate with a bachelor's degree in statistics, mathematics, and physics. I have been working as a content writer for almost 3 years and have written for a plethora of domains. Besides, I have a vested interest in fashion and music.

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