Following extensive testing for the proof of concept, Disney Star, the Indian division of the media behemoth Walt Disney Company, is ready to debut its Starverse metaverse platform.
As per ET, the Starverse launch has been coordinated with the start of the 2023 Indian Premier League (IPL) season. The metaverse platform will assist Disney Star in improving its online sports fan experience.
According to Disney Star Head of Sports Sanjog Gupta, the sports genre naturally lends itself to a multi-platform, multimodal, and communal experience. “The name of our metaverse is Starverse and the first version of it is a 3D immersive environment for sports fans,” he said.
“We will open the Starverse to users at scale for the first time at this time,” said Gupta. He added that Disney Star wanted to release the final version after examining user behavior in a 3D ecosystem and evaluating features.
Because it will offer an always-on experience, Starverse will primarily set itself apart from other metaverse ventures now underway in India.
Gupta added that Disney Star is collaborating with a number of organizations to create the Starverse. According to ET, three different agencies are working on the tech backend, 3D models and environments, and gamification of the experience.