With a limited-edition beverage and new AI-powered experience, Coca-Cola is inviting fans to explore what the future will taste and feel like. Coca-Cola Y3000 Zero Sugar was developed in collaboration with both humans and artificial intelligence by learning how fans imagine the future through their feelings, aspirations, favorite colors, and other factors.
Coca-Cola was inspired to develop the distinctive flavor of Y3000 by the opinions of fans from all around the world as well as insights gained through artificial intelligence. Customers can visit the Coca-Cola Creations Hub by scanning a QR code on the package. There, they can use the customized Y3000 AI Cam to filter photographs and imagine how their current reality might be in the future.
Oana Vlad, company’s senior director of global strategy said, “We set out to explore the idea of what a future Coke may taste like and what kinds of experiences it might open because we think that Coca-Cola will still be as relevant and refreshing in 3000 as it is now. The ‘Real Magic’ brand platform celebrates unexpected connections that turn the commonplace into the extraordinary, so we purposefully brought human intelligence and AI together for an uplifting expression of what Coca-Cola believes tomorrow will bring.”
The visual identity of Coca-Cola Y3000 Zero Sugar is both bright and futuristic. The design, which was jointly developed with artificial intelligence, shows liquid in a morphing, changing state, communicating this through form and color changes that highlight a promising future. A futuristic vibe is created by using a light-toned color scheme with violet, magenta, and cyan against a silver background. The distinctive Spencerian Script is a connected matrix with flowing dot clusters that merge to signify the relationships between people on our planet in the future.
Recently, the company forayed into the field of generative artificial intelligence by using the technology to create its latest advertisement. Coca-Cola introduced an AI-powered campaign, Masterpiece, that took the world by storm, showing some of history’s most renowned artworks while using phenomenal AI.