The matchmaking service BharatMatrimony recently debuted a cutting-edge marketing campaign called “My Perfect Valentine,” which features an AI-generated character by the name of Aaditya Iyer (AI). This is the first marketing initiative in India to make use of cutting-edge AI tools like ChatGPT and Midjourney.
Aaditya Iyer was the name of the artificial intelligence-generated Valentine (AI). While ChatGPT developed his words and thoughts, Midjourney created his face, appearance, and universe. Aaditya Iyer was introduced on Instagram to start the campaign, where he immediately gained more than 10,000 followers in just three days by posting photographs and voicing his opinions.
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He began commemorating days such as rose day, proposal day, kiss day, and Valentine’s Day while announcing his desire to date, which sparked interest and buzz among his fans. Aaditya Iyer, the ideal Valentine, was revealed to be a fake on Valentine’s Day in order to emphasize the value of interacting with actual people yearning for true love.
Amit Akali, CCO & Co-founder, Wondrlab India, said, “The texts, captions or any profound thought displayed on Iyer’s profiles is generated through ChatGPT. The visuals including Iyer’s photographs, the pictures of animals, or destinations, were all created through Midjourney. We run a platform called Opportune, a martech network that aided the campaign through influencer marketing. The whole idea is to make every element of the campaign through AI.”