AWS generative AI center will receive $100 million from Amazon’s cloud division, the company announced on Thursday. The generative AI technology has gained popularity in the recent months since OpenAI made its ChatGPT chatbot available to the public.
For a tech giant with $64 billion in cash and half a trillion dollars in operational costs annually, it’s a modest investment. However, the investment demonstrates that Amazon Web Services, along with competitors Microsoft and Google, understands the relevance of the current state of generative AI and the necessity of participating in the discussion.
In its most recent statement, Amazon stated that it would be hiring some data scientists, engineers, and solutions architects. The center already collaborates with Highspot, Twilio, RyanAir, and Lonely Planet, according to AWS. It’s a “programme” rather than a physical center, the company informed.
The cloud infrastructure market is dominated by Amazon, which entered the business of renting out servers and data storage to businesses and other organizations before Microsoft and Google. Even though Amazon has used AI extensively for years to operate its Alexa voice assistant and display shopping recommendations, other competitors have made bigger forays into generative AI.
The opening of the AWS Generative AI Innovation Centre was announced amidst ongoing concerns about the company’s capacity to keep up with cloud rivals Microsoft and Google in the race to take advantage of advancements in large language models and new applications of artificial intelligence.