After Argentina’s World Cup triumph, the professional football league is all set to foray into Upland’s metaverse via an official licensing agreement between the Silicon Valley-based firm and the Argentine Football Association (AFA).
The deal allows the AFA to take the Liga Profesional de Fútbol (LPF) on Upland’s metaverse platform, enabling fan engagement between Argentine football teams, players, and fans.
Gamified opportunities are expected to include several Argentine football digital collectibles, including tickets, highlights from games, historical moments, teams, clubs, players, and other exclusive offers.
The partnership also offers exclusive ownership of highlight videos of moments of the LPF matches. The sale of various nonfungible tokens (NFT) will provide the Argentine top-flight league with a source of income as users buy and trade the licensed digital assets.
Upland will also allow users to start virtual businesses to resell LPF digital collectibles in user-operated and owned shops located on virtual properties. The metaverse platform is creating a digital version of the world to offer digital land ownership, asset creation, and a virtual economy.