The Cupertino-based tech giant Apple is now working on a project named “Apple GPT” that uses artificial intelligence and could compete with Google’s Bard and OpenAI’s ChatGPT. Work on AI has reportedly become Apple’s top priority over the past six months, according to the company.
Apple hasn’t revealed any firm plans yet, but they may make a significant AI announcement in 2024. Apple’s AI initiatives are being led by Craig Federighi, the company’s head of software engineering, and John Giannandrea, its AI head.
According to Gurman, Apple has built its own internal chatbot, which some developers have dubbed “Apple GPT,” a pun on ChatGPT, as well as a “Ajax” framework for large language models like ChatGPT, Microsoft’s Bing, and Google’s Bard. According to him, the business does not yet have a clear strategy for developing a product for consumers.
Apple is worried that it would be lagging in embracing new AI technology because of the popularity of chatbots, which might completely change how consumers use mobile devices.
The chatbot app that the corporation is currently creating is only available to Apple employees. The app’s output, however, cannot be used to develop fresh features for users. According to MacRumors, it is utilised for product prototyping and can respond to queries based on the data utilised to train it.
Teams from the company are working on artificial intelligence and trying to find solutions to issues like privacy concerns. The business has always been more careful than rivals, attempting to choose privacy over functionality, even with its Siri personal assistant.