Amazon has released a brand-new artificial intelligence platform called Amazon Bedrock with the goal of giving Amazon Web Service (AWS) users the exposure to a set of generative AI tools. It can be used to create chatbots, produce and summarize text, and categorize images in response to a prompt.
Users of Bedrock can complete tasks by choosing from a variety of machine learning models known as “foundation models,” such as Amazon Titan, Stability AI’s Stable Diffusion, and Jurassic-2.
The platform is meant to be a competitor for other products from businesses in the generative AI market such as OpenAI. Bedrock’s goal is to assist AWS users in the creation of targeted advertising campaigns for their goods as well as the creation of product-related online content, display adverts, and social media posts.
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According to Amazon CEO Andy Jassy, who sees large language models (LLMs) and generative AI technologies as revolutionary, Amazon will be “investing heavily” in these fields. This was revealed in his annual shareholder letter.
Amazon’s entry into the generative AI market comes after similar steps by other corporate behemoths like Microsoft and Google, who earlier this year introduced their own iterations of generative AI chatbots.
Only a few AWS customers have access to a preview of Amazon’s generative AI toolbox. Coda, a provider of AI document generating services for clients like Uber and the New York Times, is one business that uses Bedrock to extend its operations.
Bedrock is being seen as Amazon’s entry into the field of generative AI. Bedrock provides companies with cutting-edge technologies to transform their processes and spur innovation. Overall, Amazon’s Bedrock AI platform, which enables companies to effectively automate operations and produce content, is positioned to compete in the rapidly expanding field of generative AI.