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In a groundbreaking study published in Science Advances, researchers have discovered that AI generated tweets are more convincing to people than tweets created by humans.
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To conduct the study, researchers turned to OpenAI's renowned language model, GPT-3.
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The AI was assigned to generate tweets with either informative or misleading content on various topics prone to misinformation, such as vaccines, 5G technology, Covid-19 etc.
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697 members took part in an online quiz to distinguish AI-generated tweets from real ones on Twitter.
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Surprisingly, participants were 3% less likely to believe false tweets from humans than from AI.
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The study suggested that the way GPT-3 structures information might contribute to the credibility of AI-generated content.
Image source: Science.org
Notably, participants found it difficult to differentiate between AI-generated and organic tweets, highlighting the advanced capabilities of GPT-3.
Image source: Canva