On Tuesday, October 22nd, 2024, Qualcomm announced a multi-year tech collaboration with Alphabet to develop a standardized framework for software-defined vehicles and generative AI-enabled experience.
The new partnership is supposed to foster advanced digital transformation in vehicles that support AI features to enhance the customer experience. By integrating Snapdragon Digital Chassis and Google’s in-vehicle technology, this collaboration aims to empower automakers to innovate and accelerate new developments.
This framework will leverage Google AI with Snapdragon heterogeneous edge AI system-on-chips (SoCs) and Qualcomm AI Hub. It will help automakers build AI-native features like enhanced map experience, intuitive voice assistants, and real-time updates to meet users’ needs.
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Nakul Duggal, group general manager of automotive, industrial, and cloud at Qualcomm Technologies, Inc., stated, “We look forward to extending our work with Google to further advance automotive innovation and lead the go-to-market efforts leveraging our ecosystem of partners to enable a seamless development experience for our customers.”
The key elements of this revolutionizing collaboration will be genAI-enabled digital cockpit development and unified SDV car-to-cloud frameworks.
The digital cockpit is expected to have pre-integrated Android automotive operating system (AAOS) services, which provide customization, real-time driver updates, and responsive voice UI. The unified SDV car-to-cloud framework, on the other hand, will increase developer productivity while reducing the time to market for AAOS service.
Companies like the Mercedes Benz Group plan to use the Snapdragon Ride Elite chips in their future models. With such advancement in the automotive industry, Qualcomm and Google aim to simplify genAI integration with modern vehicles.
