The growing misuse of artificial intelligence technologies and the exploitation of famous personalities’ identities for self-centered motives lead to economic and social losses.
On July 31st, 2024, the Bombay High Court granted interim relief to Bollywood singer Arijit Singh in his copyright lawsuit against artificial intelligence platforms copying his voice.
Arijit’s name, image, voice, and personality traits were being compromised without authorization. Justice Rl Chagla noticed these traits are protectable under personality and publicity rights.
Discussions were conducted about the misuse of artificial intelligence technologies, which can take away individuals’ control over their image and likeness. This issue makes it difficult for people to stop others from using their identity for malicious purposes.
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The Bombay High Court noted that AI technologies threaten the jobs of original artists. Using a performer’s identity to attract mass attention to websites and events puts individuals’ rights in danger.
Apart from this incident, Arijit’s identity was used unauthorizedly by various other sources. A pub in Bangalore advertised an event using his name and photos, and a business owner sold merchandise online with the artist’s photo.
Singh’s lawyer argued that the artist has exclusive rights to control how his personal information is used. He also stated that the unauthorized use of Arijit’s name could harm his reputation and violate his moral rights under Section 38-B of the Copyright Act, 1957.
