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Tesla steps up recruitment in Thailand as demand for EVs picks up

The job announcements come as demand and interest for EVs in Thailand picks up due to concerns over high energy prices and with government consumer incentives.

Tesla is stepping up recruitment in Thailand, a Southeast Asia automotive hub, with the US electric vehicle (EV) maker looking to hire a business development manager and recruiters, its website shows.

The job announcements come as demand and interest for EVs in Thailand pick up due to concerns over high energy prices and government consumer incentives.

Nearly 20 Bangkok-based jobs, including a home charging developer, were advertised on its website, and the position of a charging infrastructure lead was posted on LinkedIn on Monday.

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Other vacancies were for vehicle technicians, customer service, and a parts adviser. For now, Thailand is not expected to be a production site for Tesla, though the government has been promoting EV sales, and there is speculation the company might set up official showrooms.

Thailand is Asia’s fourth-largest auto assembly and export hub for companies like Toyota Motor Corp and Honda Motor. It produces about 1.5 million to 2 million vehicles annually, of which about half are exported.

Domestic demand for EVs is a crucial part of a Thai government strategy to preserve its status as a top regional automaker. The government of Thailand is targeting the production of 725,000 EVs a year, or 30% of total vehicle output, by 2030.

Chinese automakers have begun selling EVs in Thailand at what customers say are affordable prices. Great Wall Motors launched its ORA Good Cat model at the annual motor show for 828,500 baht ($22,600). Great Wall Motors plans to produce the model in Thailand in 2024.

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Sahil Pawar
Sahil Pawar
I am a graduate with a bachelor's degree in statistics, mathematics, and physics. I have been working as a content writer for almost 3 years and have written for a plethora of domains. Besides, I have a vested interest in fashion and music.

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