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On June 18, 2024, Snap, the parent company of Snapchat, an instant messaging app, launched new AI tools for advanced augmented reality (AR).
Image source: Snap
Snap has introduced AI-powered special effects known as lenses in Snapchat. It has also upgraded Lens Studio, its developer platform, to allow developers to create new AR features for apps other than Snapchat.
Image source: Snap
According to Bobby Murphy, Snap’s Chief Technology Officer, the newly added effects will help creators create unique content and innovative advertisements to engage more audiences.
Image source: Snap
Snap, though a smaller company compared to Meta, is known to be a leader in the adoption of AR in its applications. It has stated that it is also working on introducing a full-body AR experience.
Image source: Snap
Produced by: Suchi Chitrakar Designed by: Prathamesh