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On 22nd October 2024, Qualcomm announced a multi-year collaboration with Alphabet’s Google to develop electronic chips and software facilitating AI functionality in vehicles.
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The new alliance aims to revolutionize the automotive sector by giving automakers the capability to develop their own AI voice assistants.
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Qualcomm is a leading manufacturer of chips that power mobile phones with Google’s Android operating system. The company now focuses on creating new technologies to power a vehicle’s dashboard and automated driving system.
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Nakul Duggal, Qualcomm’s group manager for automotive, stated, “Typically, we have operated together, but independently - we plan a lot of things together, but we go to customers separately.”
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Qualcomm rolled out two new chips, Snapdragon Cockpit Elite, and Snapdragon Ride Elite, to demonstrate its technical advancements. Both these chips will be useful in powering dashboards and enhancing self-driving features.
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Qualcomm professionals said companies like Mercedes Benz Group are planning to incorporate Snapdragon Elite Cockpit chips in their future models.
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