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Meta has launched an AI Studio platform, which allows users to design and share their AI characters. Currently, it can be used only in the US.
Image source: Meta
Based on Llama 3.1, AI Studio will let creators create an AI extension of themselves on Meta's official website or in the Instagram app.
Image source: Meta
Creators can give prompts to AI Studio to create an AI chatbot that will help them answer commonly asked questions, write Instagram captions, and promote their brand or content.
Image source: Meta
Users can visit the official website to create an AI avatar and click 'Get Started.' On Instagram, they can start a new message and tap 'Create an AI chat’ to use AI Studio.
Image source: Meta
According to Meta, the AI Studio will enhance influencer-fan interaction. It will allow them to customize their AI characters, control auto-replies to DMs, and who the AI interacts with.
Image source: Meta
The AI responses will be labeled to inform fans that they are AI-generated. Meta has also said they have set policies to make AI Studio a place for people to enjoy AI responsibly.
Image source: Meta